February 25, 2017
So you may have heard that you’re meant to use social media for your beauty business, that it helps to increase brand recognition, get new customers and build loyalty with current clients, right?
But what if I were to tell you that it also helps you get higher up your search rankings in Google, would that make it even more worth your time to get started?
The recent addition of social media (in terms of technology and the web), has meant that the likes of search engines like Google, had held off for a while to integrate these online marketing tools into keyword search terms. Luckily, they have seen that social media is here to stay, and they have now started to include social media profiles like LinkedIn, Facebook, Twitter and even bringing the likes of YouTube videos to the top of search when related to the keywords searched for.
What does this mean for you?
This means you need to take the time to look over your social media presence, profiles and videos, to ensure they are sharing all the keywords you want to be found for. For example, if you want to be found for eyebrow threading in Reading, make sure these are not only included in your website SEO, but also in your social media profiles, in the updates you share to places like Twitter and LinkedIn, as well as creating a video (or multiple videos!) that include those words too.
When it comes to your content, it’s all about remembering that marketing is a long process, so you need to give the time required to get yourself noticed, especially when you are competing in a busy space such as the beauty industry.
If you’d like a helping hand with your social media, to save you time and to get your beauty business found through social media itself, do get in touch. If you’d rather get some ideas first, then download our free guide which shares some amazing marketing tips to help you get your beauty business found.
October 12, 2016
Social media marketing is one of those extra ‘things’ you’re told to have. Not everyone understands it and not everyone has adopted it yet. The ones who haven’t adopted it yet are missing out on the faster growth rates which social media has to offer.
Today your clients are spending more online and more time hanging out on their social media platforms. It is important that your business is on social media so that your clients and prospecting clients can connect with you. Unfortunately yes… this also includes maintaining your social media presence and giving your business the best impression it can to new clients.
However, not every business who is on social media is getting the promised results that they seek out to get. Sometimes what they are doing, or not doing on social media giving them the opposite.
Avoid these social media mistakes like the plague:
No Marketing Plan
Before jumping into social media, you must have a solid plan in place. The plan should build your social media presence and not diminish it. You must be able to determine what your strategies are and what to do about it in order to achieve your business goals. Your goal is to always be visible and maintain that social media presence. Time investment is essential, and if you can’t do it alone, ask Bibble Studio to help you.
No Consistent Brand
Having multiple profiles with different profile pictures, banners, colours etc isn’t great. Keep your brand consistent across every all marketing channels. Your logo, colours and fonts are some of the essential things in keeping your brand consistent and ensuring people it’s your business. Also, values, visions and missions of your business (if you have one) should always be the same. Brand recognition should never be ignored.
No Ideal Target
Know your target audience. You should fully understand who you want to attract on social media. Your followers need to feel like you’re speaking to them. Having no real followers would just weaken your business and your social media presence. When you have a strong following who are genuinely interested in what you have to say, you will build a relationship with them and over time they buy from you over and over again.
Lack of interaction
People followed you for a reason. Lack of interaction with your followers would decrease your social media presence. If you lose your followers because you don’t provide them with the information they need, there’s a possibility you will lose them.
These are just some of the mistakes made on social media that can kill your business. Avoid these mistakes and see your social media presence to grow over time.
September 12, 2016
If your business is into social media, then failing in it can be your worst nightmare.
When a customer complains about your business on social media, always make a way to respond to it. Social listening, as well as, Social Customer Service is very important. Here is where the feedback loop comes in.
What is a feedback loop?
The feedback loop is one important step to avoid disaster in customer service. It helps your business respond to customer complaints on social media. It would be best to set up feedback loops in your social media business.
Here are the steps to feedback loop:
A customer complains on social media. This may be directly or indirectly involves anything about your business and is posted on social media. However, not all customers want a solution to their complaint. This is what we refer to as a “troll”. These customers don’t want a solution, they want a fight. If ever you encounter one, remove and move on. But when you finally find a genuine customer service concern, respond to them ASAP.
Listen to the concern and respond in a timely manner. Your community manager is someone in your business who listens to the complaint/concern of the customer and respond to it as quickly as possible. Not all complaints/concerns can be resolved immediately, but letting the customer know that you received their message is enough to make them feel that they are important and appreciated.
Your social media manager shall identify the type of feedback loop and forwards it to the appropriate people within the business. You should be able to identify who are the POC’s (Point of Contact) equipped to resolve the complaints/concerns.
Types of feedback loops:
The Customer Service Loop
This is the most common and essential. A customer raises a customer service issue and is routed to the appropriate people.
The Content Loop
There is complaint about a problem or gap in the content of your business. Alert your content team to fix the issue.
The Technical Loop
Technical issues in your business like an unresponsive website, links that are broken, and more. Address these issues immediately and send to the appropriate people and get it fixed ASAP.
Your community manager or the appropriate POC (Point of Contact) responds on the complaint/concern. It is very important to have a consistent response procedure in your business to avoid confusion to the customer. It would be best to respond to the customer within the 24 hours, less would be better.
Social Listening Tools and the Power of Loops
There are a lot of social listening tools on the market that can be a big help to your business. These tools will help your community manager identify people who have complaints on about your business.
Social listening is a key instrument in order to achieve social media success. If your listen to the social web and responsible immediately and properly, your business will benefit well.
If your business fails to respond or deletes complaints too often on social media, you may end up getting a bad reputation and your social media presence will decrease. Setting up a feedback loop can benefit your business because it will help make sure that your customers are happy and turn complaints into praise once resolved.
August 25, 2016
If you think social media marketing is easy, think again. In reality, you need to spend a lot of time on how to do it appropriately. You have to be focused, organised and determined to achieve the goals you’re aiming. With that, you need a plan. You need to have a clear strategy that focus’ on what you’re trying to achieve.
It won’t be that complicated as long as you approach it correctly.
Align strategy with social media objectives and goals
When you become more specific with your plan, the more effective it will be in the implementation. With your objectives and goals, there is no way you can be successful. These objectives and goals should be aligned with your marketing strategy. Approach your objectives and goals using the SMART approach. What is SMART? It simply means Specific, Measurable, Achievable, Relevant, and Time Specific.
Start with your goals, mission and objectives. Once you’ve identified your goals, mission and objectives, get into daily tactics. Determine how will your track it in a daily basis.
Create Social Media Workflow on a daily basis
Assess your current social media use. Figure out ways to increase traffic, sales and engagement on social media. This requires figuring out the ones currently connected to you on social media, your target market sites and how your presence is compared to your competitors. Create a checklist that would be easy to follow every day.
Track and Measure
Numbers will tell you what you need. Measure your daily activities like your engagement, interactions, conversations and shares through social media statistical tools. Tracking and measuring what you’ve done should always be a part of your social media strategy. Always take a look on your statistics and see what’s working for you and what’s not. After that, you may adjust and make some changes on your strategies in order to improve your statistics.
In order for you to be one step closer to success on your social media presence, you just have to be present. But of course, you can’t can be present and do nothing. You have to put in all your time and effort and make it effective and consistent as possible.
No matter what strategies you want to do, make it realistic. Make sure you can manage your goals, just give your all and step by step you will achieve what you’ve been aiming for.
Bibble Studio help local businesses attract more leads and sales by creating automated processes on social media which otherwise would take a lot of time to do.
August 20, 2016
As a gym, you have probably found that social media is becoming more and more important to not only engage with your current members, but to convert fans into members. But how can you do this without feeling over-pushy, or turning-off your members from your social media profiles?
We are here to help you get some insider tips to help you promote your gym to new potential members, as well as some ideas to ensure your current members want to stick with you, engage with your brand, and even recommend their friends to you.
Give your social media fans special offers
When you make it even better to be a fan of yours, then your fans will want to keep engaging with your content. Perhaps try special offers only available to your Facebook fans, or you could do an Instagram exclusive competition. Helping your fans to know they are special to you, will help to make sure they stay following, engaging and ultimately stick with you as a gym.
Remember the 80/20 rule
Across marketing, the knowledge of the 80/20 rule is paramount – what does it mean? It means that 80% of your content on any platform should be engaging, community-focused or help to boost the motivation of your fans, while the other 20% can be sales-focused. You may want to alternate your days on Facebook, to include motivational quotes, recipes to try, workouts to test and then add in your personal training offering. This gives your social media a great reason for new fans to like and follow you.
It can be a very busy place in social media, so saving you time is a great way to ensure your social media looks great to your fans. No-one expects you to be on Twitter at 9pm, but your potential members, and current customers, may just be there themselves. So using automation systems, like social media dashboards, which help you pre-schedule your content, can go a long way to boosting your engagement on social media.
What services can you use to entice potential members to your gym? Do you offer a free induction, perhaps you have a free PDF download which shares 90 ways to use a gym to lose weight? Giving away free stuff, in return for a person’s email address, is a great way in to potentially converting them from a follower, to a member. You’ll have received their email address in exchange for the freebie, and then they’ll get regular reminders about your gym to their inbox!
When your fans come to you, whether they are a member already, or not, you should give them relevant support and advice. This is a great way to boost relationships, and increase the likelihood that fans will stick with you, and potentially join your gym, as they will feel indebted to you.
We hope these tips help you on your way to using social media for your gym, and if you do have any other questions, do get in touch or comment below!
We are also currently offering a great social media package, which is proven to convert fans into leads, if you’d like to know more, email Carina, who’d be more than happy to share a little more information!