Social media marketing is one of those extra ‘things’ you’re told to have. Not everyone understands it and not everyone has adopted it yet. The ones who haven’t adopted it yet are missing out on the faster growth rates which social media has to offer.
Today your clients are spending more online and more time hanging out on their social media platforms. It is important that your business is on social media so that your clients and prospecting clients can connect with you. Unfortunately yes… this also includes maintaining your social media presence and giving your business the best impression it can to new clients.
However, not every business who is on social media is getting the promised results that they seek out to get. Sometimes what they are doing, or not doing on social media giving them the opposite.
Avoid these social media mistakes like the plague:
No Marketing Plan
Before jumping into social media, you must have a solid plan in place. The plan should build your social media presence and not diminish it. You must be able to determine what your strategies are and what to do about it in order to achieve your business goals. Your goal is to always be visible and maintain that social media presence. Time investment is essential, and if you can’t do it alone, ask Bibble Studio to help you.
No Consistent Brand
Having multiple profiles with different profile pictures, banners, colours etc isn’t great. Keep your brand consistent across every all marketing channels. Your logo, colours and fonts are some of the essential things in keeping your brand consistent and ensuring people it’s your business. Also, values, visions and missions of your business (if you have one) should always be the same. Brand recognition should never be ignored.
No Ideal Target
Know your target audience. You should fully understand who you want to attract on social media. Your followers need to feel like you’re speaking to them. Having no real followers would just weaken your business and your social media presence. When you have a strong following who are genuinely interested in what you have to say, you will build a relationship with them and over time they buy from you over and over again.
Lack of interaction
People followed you for a reason. Lack of interaction with your followers would decrease your social media presence. If you lose your followers because you don’t provide them with the information they need, there’s a possibility you will lose them.
These are just some of the mistakes made on social media that can kill your business. Avoid these mistakes and see your social media presence to grow over time.