January 5, 2016
You’re in the world where looks mean everything. Your clients come to you because you rock at making them feel better, look great and get fit.
But, how can you get more customers to you? As a fitness business, whether you run a local gym or are a personal trainer, you need to know how to attract the right people to you. That’s where a good back up of fitness marketing for your business comes in to play.
As a web designer and specialist in local SEO (which you can read more about here), I suggest taking a look at the space most customers with come to first – Google and your website.
Here are a few of my top tips to help you get started in marketing your fitness-based business:
Who is your perfect client?
You need to think about what your perfect client will be searching for in order to find you, and then get in touch with you. Perhaps they’re using certain words like “Personal Trainer Reading” or “bootcamps in Berkshire” or “regular fitness classes” – you need to take a look at the services you provide in order to nominate the best keywords to use, to attract the right people to your site. You then need to reflect these words and key searches in your website content, your social media and in your offline marketing too, helping to entice people to remember you for these key features and services.
Make sure your website is easy to navigate.
So many local gyms and personal trainers have websites that don’t make it easy to book as a customer visiting their website. A lot of a website’s design is about customer-friendliness. This means the ability to invite a customer into their journey, allowing them to follow a sort of system to getting them to the booking stage (which is ultimately what you will want!) Take a look at the journey a customer will make – is it easy for them to make a booking with you, do they know they need to call you first for an initial consultation?
Make sure the website makes sense and is easy to follow as a new visitor, as usually you only have a few seconds to make a great first impression.
Use digital marketing to help you get more people to your website
More and more people are using social media to find out about potential businesses they want to work with, and this is no different when it comes to the fitness industry. Take a look at where your current customers are at the moment, are they using Facebook more than Twitter, or vice versa? Perhaps they prefer email newsletters, so you need to make sure you have an easy way for people to sign up, and be a part of your regular newsletter list.
Whatever space the customer prefers to use, you need to be in there, offering support, education, a community and also, a space where they can be enticed to give your services a go.
These are just a few stages to help you get started to marketing your fitness business, if you have any questions or are in need of a little re-jig of your website or SEO, I’d love to help.
PS if you’d like to have a freebie from me, you can download my free report sharing 27 promotional tips specific to health and beauty businesses.
January 4, 2016
So you decided to go for it and start your own personal training business, awesome! Now what do you do to start getting customers?
A website, as for most businesses, is a great place to start sharing what you do, who you work with, and the results your potential customers can expect to see. It’s also even more than just a portfolio, it’s a space for potential customers to search and find out more about you and your business. More and more people are going to Google to search for businesses and services they are in need of, so without a website presence, you could be totally missing out on those potential clients.
You then need to have a think about how important the website design is to a potential customer. I have taken a look at the way to help you market your business more in this blog, and this week, I wanted to share the importance of website design in all its glory, for your fitness business.
In an industry where it’s all about the look, your website needs to be able to convey your brand message, voice and focus. This may mean that if you are focused on helping women get strong and toned, your website needs to be feminine in its colour scheme, but also have the right imagery to entice those visitors to know that when they train with you, they’ll lose that muffin top for good.
As a web designer myself, I go through questions like brand message, voice and potential clients with my customers to make sure the design of the website signs true to their goals. Colour, layout and even imagery can play a massive role in making sure you have the right visitors to your website, and also, the right returning ones who want to call / book your training sessions or classes. As a personal trainer, it is paramount that you make the most of this time learning about your goals and aspirations, as well as your customer profile (in marketing terms this is called a “buyer persona”), so that your website attracts the right people to you.
A website is also more than just looks on the outside, it needs to have the right words in the content, as well as the right SEO friendly content in the tags, metadata and titles (don’t worry if you don’t get those words, it’s basically the things Google searches for to make sure when someone searches for specific terms, your website comes up). Having the correct wording in your website and behind the scenes will make sure that when a perfect customer searches for your service, they will find you and get in touch with you, via your website. This can be tough, especially when you are starting out, but with the right support, we can get you there!
So, in summary, a website is really important for your business as a personal trainer. It will help you attract new visitors who will ultimately turn into customers, when the website and content is done right.
If you’d like to kick start your personal trainer business, and need a hand making sure your website is doing its best to get you those perfect clients, I’d love to give you a helping hand, get in touch to see if we are a match.
Ps if you want to promote your business to more customers, I have a free report sharing 27 promotional tools to help you build your health & beauty business, which you can download here.