October 12, 2016
Is Your Website Homepage Turning Your Prospects Away?
Your website homepage is like your virtual online shop window. If your business has a website you have the opportunity to get more customers on a global or local basis, get seen by more people and get found by people who actually need your services as well as adding that essential credibility that you’re a serious business owner.
If you’re not getting the amount of customers you’d like through your website then there could be many reasons for this. One being that the design of the homepage could be turning people away. If your website homepage isn’t appealing at the first glance, chances are users will shift and move to other websites. You see people unintentionally form an impression of everything and everyone within the first 4 seconds. So if your website is looking dated, looks amateur, doesn’t work on the users mobile or tablet device then all these factors increase the likelihood of the user forming a negative impression of your business.
If you’re concerned then i’d like to invite you to take me up on my free website review.
Here are some other reasons why your homepage could be pushing prospects away:
- You talk more about “you”, and not about your customers. Your readers care more about themselves and their problems which they need to solve
- Claims about your ‘fantastic’ customer service. Yet, all other businesses claims that they have the best customer service too. So, what makes you different from them?
- Sometimes the first homepage statement can be an emotional blackmail to customers, and you don’t want it to happen. Sarcastic and offensive statements can push your prospects away. Make your headline informative that can really help customers find what they need. Make sure it’s also respectful.
- Telling a story on your homepage can be a bit unattractive, it can work however it would be more useful on the About Us page.
These are just some reasons why your homepage doesn’t work and keeps pushing prospects away.
So, what does really work?
Focus more on your site’s visitor. Priority should always be given to them. Make it more about them and less about you. Also, feature your key marketing message. On your homepage your headline should describe what your business actually does and the problems that you solve. Give the visitors an assurance that your site is indeed informative and helps them with their needs.
To get a lot of new customers, you need to clarify and understand the objectives of your site and gear it to that objective. Test different kinds of lay-out and headlines as well. With this, you will be able to identify what works best with your business.
March 14, 2016
This is a question I get regularly from my clients; websites they use often aren’t converting visitors into customers through the door.
As you probably already know, you have some competition out there. The big name brands use their websites to not only entice new clients, but to bring back old ones, as well as help them locate and book an appointment. So how can you make sure clients come to you, instead of these bigger businesses?
It can mainly start with your website (then also your SEO, which I’ll be covering in a future post, so subscribe to make sure you get that one!), it needs to be a place that helps to keep visitors on your website, then ultimately book an appointment. That’s what you truly want, right? Customers coming through your hair salon’s doors and getting the experience you provide for clients.
So, where do you start?
Take a look at your website – think of it as a first time customer, then ask yourself a few questions:
Does the website make sense? If someone came to your website after searching particular words, like “Hair Salon” have you made it clear that you offer this service? You may offer more than hair services, but you need to make sure people know what you have to offer them, their attention span will be under 7 seconds, so you need to pull them in straight away!
Does the website look good?
Your hair salon’s website needs to look enticing. Take a look at your competition – what stands out from their websites that you could replicate on your own, while still sharing your own brand personality and message? Using a great web designer will help you to achieve this, so don’t feel worried, ask your designer to take a look and share their thoughts on the design side.
Can customers easily book? People want ease of use. They have probably landed on your website because they are looking for local hair dressers to get their hair done. This means they’ll want easy access to a telephone number or online booking system so they can book straight away. There are plenty of ways to add this functionality to your website, but you need to make sure it syncs with your in-salon calendar, so there’s no double-booking!
Are there any examples of before and afters? People like to know they are in safe hands when booking such an important date in their diary. A great hair cut can change how someone feels, so you’ll want to show on your website that you take care of your customers, and that they don’t need to be any less than excited to be coming to your salon! Take professional shots, and if you get the chance, join sites like Instagram, so your in-house hair dressers can take pictures of clients, and add to your reputation!
These are just 4 questions to ask yourself, to help you see if your website for your hair salon can do better to stand out from the crowd, while still attracting clients to your salon.
After this part of the process, you then can look into how to bring them back to you, as a returning customer. Take a look at places like Headmasters, who have the VIP club, which offers a free membership card, with special discounts, and a regular email, which shares special offers via email. These are great ways to remind customers that you are there, and what a great experience they had with you, so as to book their next appointment with you!
Even adding the ability to take an email address and tick a “subscribe for offers” box, will help you to start to build a rapport with people who visit your website, and bring them through the door.
I hope these tips have helped you with a few ideas for how to get your website turning visitors into customers, do let me know if you have any questions or ideas in the comments below, I’m more than happy to help!
March 10, 2016
Dentist surgeries for many are for an emergency, a regular check-up or for that all important clean, but how do people find your dentist surgery, when there are so many on offer?
Most people use search engines or word of mouth when it comes to finding the right dentist, and once they have found the top search result, they visit their website. A website can make a customer pick up the phone, or can make them click the “back” button. Your website needs to ensure clients call and book an appointment!
As a web design and SEO business, we know the importance of having a website that is functional, easy to use and has the right calls to action. So we wanted to share some top tips for your website, to help your dentist surgery website stand out from the crowd, for all the right reasons.
Think of how these people will contact you.
Do you prefer to have a call to your reception, or would you find an email a better option? Find out from your current clients what they preferred to do when they booked their appointment and then replicate this in your website. Making sure your telephone number is large, easy to copy when viewed on a mobile device, and is on all pages, is a good step forward.
Show your expertise.
When it comes to picking a dentist, from just searching and finding a website, confidence that you’re in safe hands is key. Make sure your website shows your accolades, allows people to find out more about your dental surgeons, hygienist and your history, so they know they are in the right hands. You can also use a blog section to share the latest technology and updates, proving you are staying ahead of the game when it comes to dentistry, plus Google loves a blog!
Share your top services.
As a dental surgery, your website needs to entice people to the best sellers. Which products or services do you find sell best? Then show these as the first services on the home page, making it quick and easy to get the viewer to call you to book their appointment.
Wherever you are, your website needs to showcase your dental surgery to the right people, and get them booking their appointments. We hope these three top tips for your website help to get you started, and if you need any support or more ideas for your surgery’s website, give us a call or email us today, we’d be more than happy to help.
March 10, 2016
As a gym owner, it can be tough to stand out from the crowd. A great way to get the ball rolling, is with your website.
Your website can showcase all that you offer, your team, your client’s successes and ultimately, get more people signing up or coming along.
But how can you get started?
Your gym’s website needs to showcase your personality, so take a look at how you want to stand out, what is your USP (unique selling point)? It may be that you specialise in fat loss, or you may focus on helping people train for endurance events, or perhaps you have an awesome strength training room? Then this will help you create your perfect target audience – you will be able to know who they are, and what they search for in a gym. Then replicate this within your website content.
Then, you’ll need to make sure your website is doing its job. Perhaps you need to have a site that showcases the personal trainers who work exclusively with you, or you may want to ensure people know your swim-class schedule. Make sure your website has all of these important pieces of information within it, so people know what they can book into.
You also need to make it easy for people to know what to do next, after they have decided you are the right place for their goals. Do they need to come in to see the space, or can they join online, right there and then? Can people book classes directly on the site? If you want these functionalities, as your web designer to share their personal opinions, they will hopefully have expertise within the health and fitness industry, so they’ll know what does and doesn’t work.
Another essential part of your gym web design, is the colours. Yes, this can seem a little artsy, but colours and layout are essential to keeping a visitor on your website or having them leave. If you have found your target audience, from the first tip we shared, then you will be able to know the colouring and layout that would most attract them. For example, if your best audience are men, in their 30s – 40s, who are interested in building strength, then a clean, masculine layout is what you’re looking for. However, if you’re targeting women, in their 20s – 30s, you will want a more clean and elegant layout, that shares the current trends that they are interested in, like spinning classes and yoga.
Then, comes the most important part, making sure you are found! Your website could look fantastic, and share your personality, allow people to book and join super-easily, but if they can’t find your website for what they are searching for, there is no point. We have created a handy, and free, toolkit, to help you learn how to promote your health & fitness business, and ultimately get more customers. You can download it here.
If you would like a hand in the designing of your gym’s website or have questions about how to get it found, then give us a call or drop us an email, we’d love to help.
September 5, 2015
A content management system (CMS) is a platform which makes it easier to update and manage the content on your website without the help of a professional. Most smaller businesses have one because they are so easy to use and don’t necessarily have the budget to always pay someone when updates are needed. Without CMS you’d be expected to fork out, even if you only want to change your telephone number, this makes CMS the cost effective decision.
Not only is CMS great for the above reasons, but it also makes SEO painless. You can easily complete it yourself and get yourself ranking higher on Google without having to pay an expert.
The most popular CMS by far is WordPress, boasting over 75 million websites worldwide, top companies use it too. It actually powers 1/4 of the websites on the internet. So if thats not a good enough reason to use them then i’m not sure what is.
Starting up a business is exciting, the thought of finally being able to work for yourself can be many peoples dreams. 90% of businesses unfortunately end in failure, therefore ensuring you’ve it right online makes you one step closer to being in the 10% who succeed.
Good Luck from the team at Bibble Studio!
September 5, 2015
At Bibble Studio we have created many websites and have experience using various content management systems. Every project is different and sometimes Drupal will be good for one site, and Joomla for another. But for the majority of sites, we tend to choose WordPress. But why WordPress?
WordPress was initially seen as the perfect content management system for blogging purposes and blogging purposes only. However, it has clearly moved on since then with big names using WordPress such as Samsung, CNN, Forbes. Even just looking at Themeforest and the vast amount of themes on offer and the complexity of the themes, it just proves how far WordPress have come.
So here goes.. these are the top reasons why Bibble Studio love WordPress so much:
1. WordPress has so many features
The list of features which WordPress has just seems to grow and grow. WordPress also boasts a massive choice of plugins. Most are free and they add more functionality to your site, they all take under 5 mins to install. WordPress and it’s plugins are also constantly being updated.
2. Anybody and I mean ANYbody can use it
Adding posts and images to your site is very simple, plus there are so many tutorials out there and a great WordPress community should you get stuck.
3. The theme selection is amazing
If you get bored of you’re websites look, no worries you can get a new theme and new look pretty quick. Furthermore there is a good selection of free ones to chose from. Even the premium themes aren’t too expensive for the functionality you get with them.
4. WordPress is easy to monetize
With various ecommerce plug ins and theme solutions you can easily set up a shop on your website, or if you’re an affiliate marketer there are plug ins to make it easy to manage your sales.
5. There is a great support community out there
There is a lot of WordPress’s own support resources out there, plus a huge community WordPress enthusiasts willing to offer useful advice based on their own experiences. Everyone is willing to help. You’ll find an abundance of third-party forums and other options for assistance. If you have any question at all, you can be pretty sure that somebody has already answered it somewhere.
6. Its SEO-friendly
WordPress automatically generates search-friendly URLS. You can easily download some additional free plugins, such as Google XML Site Map, All-in-One SEO pack, SEO By Yoast and others which give your site the best chance rank better in Google. As well as that you get numerous social network plugins, making it easier then ever for people to like, share and tweet about your website.
So here are our top reasons. Obviously WordPress isn’t suited for every project and we know that. When we are given a new brief we take time in considering the best CMS (Content management system) for the project to ensure we can provide a top quality service. Something to bear in mind about WordPress is that it’s still the greatest blogging platform. That’s how it began. So if you’re just after a blog, WordPress is an obvious choice for any new blog.
September 5, 2015
So you’re a small business trying to keep costs to a minimum and have successfully/unsuccessfully designed your own website? Already sirens are going off in my head. Its amazing how amateur web creators forget the most important aspects to generate leads on your website.
Here are the 9 most criminal offences made by most when you decide to design your own website:
Crime number 1: No call to action. What do you expect your customers to do next? They need to be told. If it be “Get a Quote” or “Sign up here” make it easy for them and tell them.
Crime number 2: Poor Design. If you’re not a natural designer then this aspect of web design can be pretty hard to get right. 41% of small businesses say that improving the design is top of their list so why delay? Your website will probably be the first thing your customer sees and you’d want them to have a good first impression.
Crime number 3: Not bothering to update your site enough– 64% of business owners can’t keep up with the timely updates themselves so don’t offer any new information to returning customers. 25% say the cost of updating is a big hurdle for them. However it’s all necessary stuff not only to satisfy your return viewers but for your search engine optimisation too.
Crime number 4: No social media links. By not enabling your customers to share their experience of your brand you’re turning down free word of mouth advertising which is criminal!
Crime number 5: Not enabling your website to work on a mobile or tablet device. 60% of small businesses don’t have a responsive website, and 20% of web users only use their mobile devices so that’s a big chunk of revenue you’re missing out on.
Crime number 6: Poor SEO– 26% of small businesses have a page rank value of 0. You need to be discovered to generate more leads so some simple keyword research and meta data to put into your site can ensure you’re Google place increases.
Crime number 7: No metrics– How do you expect to track the progress of your site? See what source your leads are coming from? See what your visitor behaviour is? Did you know that 75% don’t have access to sites such as Google Analytics which tell you this data. Its the best way to get your site to progress.
Crime number 8: No particular person designated for when a cyber attack occurs– this can be hugely damaging for your business and the average cost of a cyber attack is £4000 to fix the problem. 44% of small businesses have had such an attack.
Crime number 9: Forgetting to display your contact information. You’d be surprised but 93% don’t display any email addresses anywhere on their site and 49% have forgotten to include a phone number. How is your customer going to contact you?