As a gym owner, it can be tough to stand out from the crowd. A great way to get the ball rolling, is with your website.
Your website can showcase all that you offer, your team, your client’s successes and ultimately, get more people signing up or coming along.
But how can you get started?
Your gym’s website needs to showcase your personality, so take a look at how you want to stand out, what is your USP (unique selling point)? It may be that you specialise in fat loss, or you may focus on helping people train for endurance events, or perhaps you have an awesome strength training room? Then this will help you create your perfect target audience – you will be able to know who they are, and what they search for in a gym. Then replicate this within your website content.
Then, you’ll need to make sure your website is doing its job. Perhaps you need to have a site that showcases the personal trainers who work exclusively with you, or you may want to ensure people know your swim-class schedule. Make sure your website has all of these important pieces of information within it, so people know what they can book into.
You also need to make it easy for people to know what to do next, after they have decided you are the right place for their goals. Do they need to come in to see the space, or can they join online, right there and then? Can people book classes directly on the site? If you want these functionalities, as your web designer to share their personal opinions, they will hopefully have expertise within the health and fitness industry, so they’ll know what does and doesn’t work.
Another essential part of your gym web design, is the colours. Yes, this can seem a little artsy, but colours and layout are essential to keeping a visitor on your website or having them leave. If you have found your target audience, from the first tip we shared, then you will be able to know the colouring and layout that would most attract them. For example, if your best audience are men, in their 30s – 40s, who are interested in building strength, then a clean, masculine layout is what you’re looking for. However, if you’re targeting women, in their 20s – 30s, you will want a more clean and elegant layout, that shares the current trends that they are interested in, like spinning classes and yoga.
Then, comes the most important part, making sure you are found! Your website could look fantastic, and share your personality, allow people to book and join super-easily, but if they can’t find your website for what they are searching for, there is no point. We have created a handy, and free, toolkit, to help you learn how to promote your health & fitness business, and ultimately get more customers. You can download it here.
If you would like a hand in the designing of your gym’s website or have questions about how to get it found, then give us a call or drop us an email, we’d love to help.