Is Your Website Homepage Turning Your Prospects Away?
Your website homepage is like your virtual online shop window. If your business has a website you have the opportunity to get more customers on a global or local basis, get seen by more people and get found by people who actually need your services as well as adding that essential credibility that you’re a serious business owner.
If you’re not getting the amount of customers you’d like through your website then there could be many reasons for this. One being that the design of the homepage could be turning people away. If your website homepage isn’t appealing at the first glance, chances are users will shift and move to other websites. You see people unintentionally form an impression of everything and everyone within the first 4 seconds. So if your website is looking dated, looks amateur, doesn’t work on the users mobile or tablet device then all these factors increase the likelihood of the user forming a negative impression of your business.
If you’re concerned then i’d like to invite you to take me up on my free website review.
Here are some other reasons why your homepage could be pushing prospects away:
- You talk more about “you”, and not about your customers. Your readers care more about themselves and their problems which they need to solve
- Claims about your ‘fantastic’ customer service. Yet, all other businesses claims that they have the best customer service too. So, what makes you different from them?
- Sometimes the first homepage statement can be an emotional blackmail to customers, and you don’t want it to happen. Sarcastic and offensive statements can push your prospects away. Make your headline informative that can really help customers find what they need. Make sure it’s also respectful.
- Telling a story on your homepage can be a bit unattractive, it can work however it would be more useful on the About Us page.
These are just some reasons why your homepage doesn’t work and keeps pushing prospects away.
So, what does really work?
Focus more on your site’s visitor. Priority should always be given to them. Make it more about them and less about you. Also, feature your key marketing message. On your homepage your headline should describe what your business actually does and the problems that you solve. Give the visitors an assurance that your site is indeed informative and helps them with their needs.
To get a lot of new customers, you need to clarify and understand the objectives of your site and gear it to that objective. Test different kinds of lay-out and headlines as well. With this, you will be able to identify what works best with your business.