Project Description

Hotel lead generation and social media marketing [Case Study]

Goal: Improve digital marketing strategy and increase overall monthly revenue

We did this by: Increasing room bookings during quietest times of the week, increasing attendance at monthly events, creating a cross-selling strategy.

We focussed on: Setting up Facebook and Instagram campaigns to generate new leads, creating and managing social media content management to increase brand awareness and improve customer service, creating and setting up an automated cross-selling strategy, improving website search engine optimisation.

Result:

An automated system that provided a steady flow of new room booking leads each month with a focus to drive weekend bookings (their quietest period they wanted help to fill)
3 sold-out murder mystery events (which also increased room bookings)
Fully booked wedding fair event (which led to an increase in weddings being booked at the hotel, increased restaurant bookings on the day.)
Fully booked monthly afternoon tea events
Increased restaurant bookings

Background and what we did: The Surrey-based hotel initially required help with creating engaging social media and email content because like most businesses, the marketing team were time-poor.

During our initial chat, we realised they were putting money into “sponsored posts” on Facebook and not seeing any results.

When queried as to why they kept doing it when it isn’t generating any leads, they felt that the more people who would see it, the more chances they had at increasing their sales related to the boosted post. We created and implemented a Facebook and Instagram advertising strategy that gave them a much higher return on their advertising investment and generated more leads. We created an automated system to attract new customers and set up a remarketing campaign to target people who had looked at the website within the last 30 days and turn them into new enquiries.

During this time we also did a full technical search engine optimisation analysis on their website to highlight the areas needed for improvement and worked closely with the marketing manager to create a long term search engine optimisation strategy that they could follow and part implement in house.

We created several automated systems that provided a stream of new leads by utilising social media and email marketing. Bibble Studio worked with the hotel in 2018 to provide a constant stream of new room booking enquiries and socially shareable content for their social media channels.

We ended the 7 months of working together with me training the marketing team with how to continue using what had been set up efficiently to generate more enquiries in the future.