UK Gym website redesign and optimisation
Goal: Refresh the website design, make the website more user-friendly, create an easy-to-use website framework and template on WordPress for the client to easily manage by themselves without losing their brand identity and getting overwhelmed with tech
We did this by: Creating a series of website page templates that the client could easily load and replace the text and images themselves without losing the design so they could grow the website themselves. One of the problems the owner had relayed to us was that her old web designer was unresponsive meaning she was frequently updating the website herself.
As we redesigned and rebuilt the website, we simultaneously reviewed their current onsite search engine optimisation and brought it up to date. One year since the website has launched and their website traffic has tripled. This has lead to an increase in gym trial applications and naturally new members.