Social Media Marketing
Your customers are currently wasting on average 30 minutes a day on social media.
There are two ways you can harness the power of social media. The first is by keeping your content fresh and engaging across all your business profiles, because lets be honest, when you look at a business social media page that hasn’t been updated in 2 years you wonder whether they are still in business.
The second is creating an automated lead generation system that gets your business in front your ideal customer quickly using the power of paid advertising.
I help my clients to create an ideal customer profile that I can take and segment a group of people that fit that customer profile and only target them on social media so you don’t waste money targeting people who aren’t interested in your service.
Next, we create a piece of content that appeals to that audience which they have to apply for using their contact details.
Once we have their contact details we can automatically push them into a mailing system (similar to Mailchimp, but more hybrid) that gives them the content and tells them what the next steps are in terms of working with them. Naturally, a small percentage will be ready to work with them right now whereas the others still need some prompting until they feel as if they know you. In order for this to effectively happen, I create automatic follow-ups which guide them through a process that builds up value and credibility and encourages them to take the next steps to work with you.
One of my clients, a dentist in London, allowed me to create a lead generation system for their business and we used Facebook to push out a special offer on teeth whitening in front of their ideal customer. The ideal customer applied for it using their name email and telephone number, the receptionist rang them up, prequalified them further and booked them in for their treatment. Once the patients came in, about 70% joined their monthly dental plan and they were able to fill their diary with routine check-ups for the remainder of the year.
I’ve put together a short explainer video to give you an idea of how the system works.
Get in touch if you think this could work for your business.
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