So you may have heard that you’re meant to use social media for your beauty business, that it helps to increase brand recognition, get new customers and build loyalty with current clients, right?
But what if I were to tell you that it also helps you get higher up your search rankings in Google, would that make it even more worth your time to get started?
The recent addition of social media (in terms of technology and the web), has meant that the likes of search engines like Google, had held off for a while to integrate these online marketing tools into keyword search terms. Luckily, they have seen that social media is here to stay, and they have now started to include social media profiles like LinkedIn, Facebook, Twitter and even bringing the likes of YouTube videos to the top of search when related to the keywords searched for.
What does this mean for you?
This means you need to take the time to look over your social media presence, profiles and videos, to ensure they are sharing all the keywords you want to be found for. For example, if you want to be found for eyebrow threading in Reading, make sure these are not only included in your website SEO, but also in your social media profiles, in the updates you share to places like Twitter and LinkedIn, as well as creating a video (or multiple videos!) that include those words too.
When it comes to your content, it’s all about remembering that marketing is a long process, so you need to give the time required to get yourself noticed, especially when you are competing in a busy space such as the beauty industry.
If you’d like a helping hand with your social media, to save you time and to get your beauty business found through social media itself, do get in touch. If you’d rather get some ideas first, then download our free guide which shares some amazing marketing tips to help you get your beauty business found.